- 6 Questions For Joe Boxer Founder Nick Graham Lotz
- 6 Questions For Joe Boxer Founder Nick Graham Cracker
Joe Boxer’s former CEO, Nick Graham, is ushering in the menswear revolution with a line of 3D printed accessories, ranging from belt buckles to cufflinks meant to represent Graham’s concept of.
AIRBAND™ is a collaboration between designer Nick Graham, an innovator who’s well known for founding iconic brands such as Joe Boxer, and Global Brands Group, one of the world’s leading branded apparel, footwear and accessories,and brand management companies.
As founder and Chief Underpants Officer of Joe Boxer, Nick Graham changed the face of fashion when he turned his underwear company into one of America’s most popular lifestyle brands. Sensing an opportunity that the American men are increasingly frustrated with the choices they have in Menswear, Graham launched his first eponymous brand in. The Joe Boxer brand was founded by Nick Graham and is a subsidiary of Iconix Brand Group, the same company that owns the brands Mossimo, Lee Cooper, Umbro, Eckō Unltd., and Pony shoes in the US. The prices of their boxer briefs and basic briefs range from 200 to 350 Pesos per piece depending on the design.
The collaboration combines the marketing and design innovation of Graham with GBG’s global distribution and marketing infrastructure to take a proactive approach of creating technologically advanced products that can mitigate adverse respiratory health effects caused by climate change and population growth.
AIRBAND™ is working with healthcare workers, firefighters, science researchers and environmental groups in an ongoing process to deliver the highest quality products based on market needs. The initial product offerings include face coverings and apparel. Going forward the company will expand the brand into other categories such products as home filtration, window coverings and other areas where effective filtration is needed.
The company is also expanding internationally into key markets in Asia and Europe in Spring 2021.
If you have any questions, amazing ideas or would like to partner with us, contact us at breathe@airbandmask.com.
Iconix Brand Group has announced that menswear designer Nick Graham will be returning to Joe Boxer as a creative consultant for an updated iteration of the brand he founded out of his San Francisco apartment in 1985.
Graham and Iconix will collaborate on product and marketinginitiatives for a premium extension of the Joe Boxer brand, which will bedistributed online and in specialty and department stores. As for his plans forJoe Boxer, Graham said the goal is to build on its heritage and its ability tomake people smile.
Graham grew Joe Boxer to be an internationally-recognizedbrand known for its quirkiness and irreverent sense of style and humor. Theaward-winning brand had an impact on the fashion industry that still resonatestoday.
6 Questions For Joe Boxer Founder Nick Graham Lotz
For over 30 years, Graham has been recognized as one of themost innovative designers and marketers in the apparel industry. Joe Boxer wasone of the first proponents of social media, long before the term even existed.As chief underpants officer of Joe Boxer, Graham pushed the concept ofexperiential marketing to new heights. The brand was one of the first on theinternet in 1992, did the first live-streamed fashion show with Microsoft froman airplane hangar in Iceland and installed the world’s largest email in NewYork City’s Times Square. The brandholds the record for the highest point a pair of underwear has been alone,(120,000 feet, by single thrust rocket), and the unofficial record for theWorld’s Fastest Fashion Show, (1.2 seconds by Human Cannonball).
Graham sold the Joe Boxer brand in 2001 but remained as apartner until Iconix acquired the brand in 2005.
“It’s so great to be back working with Joe Boxer. It isstill one of the best-known brands out there, and it will be so fun to playwith it again,” said Graham. The Nick Graham brand is a completely differentdemographic, more driven by tailored clothing and dress shirts and appealing toa slightly older consumer. Joe Boxer is younger and a lot more casual andactive.”
“Iconix is excited to bring Nick Graham back to the JoeBoxer brand,” added Bob Galvin, president and chief executive officer of IconixBrand Group. “He’s a true marketing and creative visionary and he’s providingus with valuable insight that will help us bring Joe Boxer to a newgeneration.”
6 Questions For Joe Boxer Founder Nick Graham Cracker
Graham launched his first eponymous menswear brand in 2014 to address what he defines as the “Perennial Millennial” consumer. The Nick Graham brand, which is a division of Tharanco, offers color and style at affordable prices, and includes dress shirts, tailored clothing, swimwear, sportswear, and footwear and is distributed online and in department stores in the United States.